Our range
Paper Bottles: Buy any 3 and get 20% off
Award-winning, sustainably packaged, Italian craft wine
We are the UK’s leading alt-format wine producer. We want to help the rest of the world enjoy wine like the Italians do – in a more sociable, healthy and environmentally sustainable way.
Our range of Italian craft wines are sold in eco-friendly, alt-format packaging such as paper bottle, bag-in-box and aluminium can, that produce up to ten times less carbon than a single-use glass bottle.
Find out more about the CO2 savings you can make with alternative packaging
Our journey so far…
Founded in 2015 by three friends on a shared passion for
great wine and an urgent need to reduce the wine industry’s carbon footprint,
When in Rome is on a mission to help wine lovers everywhere discover
award-winning Italian craft wines with the smallest possible climate impact.
You can find our wines in Sainsbury’s, Waitrose, Ocado,
British Airways, local wine shops and right here on our website.