When in Rome envisions a future where wine can continue to thrive. By embracing sustainable innovation in packaging and viticulture, we can help secure a future for the wine industry whilst enhancing dining, social connections and cultural traditions.
Our Mission
When in Rome wants to bring the joy of drinking wine the way the Italians do to the world in the most sustainable way possible.
The Problem & Our Solution
Traditional wine bottles are a big contributor to CO2 pollution, and that's bad news for our planet, including the very vineyards that produce our delicious wines. We believe there's a better way. We're tackling this challenge head-on with innovative, sustainable packaging like our paper bottles and our canned wines. We're proving that delicious and sustainable can go hand-in-hand.
Our goal? To create a better future for wine and a healthier planet for all of us. We're working hard to reach Net Zero by 2027 and inspiring the whole wine industry to join us.
Read more about our approach here.