When in Rome wants to help the rest of the world enjoy wine like the Italians do – in a more sociable, healthy and environmentally sustainable way.

A simple rule of thumb for consumers who want to make environmentally friendly decisions is this: the lighter and more recyclable the packaging, the smaller the impact on our planet.

In September 2021, we became the first wine brand in the UK to fully audit and publish our climate footprint, working in partnership with CarbonCloud to calculate the climate footprint of each of our wines. You can read more about our work with CarbonCloud here.

Want to explore the climate footprint of all our wines with CarbonCloud? Click here.

You can read our Environmental Policy here.

Drinking wine from a Bag-in-Box (BiB) generates around 10x less CO2 than consuming it from a single use glass bottle, according to a study by the Finnish alcohol monopoly, whilst drinking wine from cans generates around 4x less CO2.

Our paper bottles are made from 94% recycled paperboard with a food grade plastic liner inside, are 5x lighter than glass and produce 6x less CO2.

Up to six weeks. Once a wine has been opened, oxygen interacts with it and this oxidisation process can have a negative impact on the flavour: thanks to the vacuum tap, this happens way more slowly for BiB wines.

When in Rome BiBs contain 2.25L of wine, the equivalent of three bottles. But, ironically, box wine solves that age-old problem of not being able to finish a bottle in one sitting. Safe in the knowledge the wine will stay fresh for six weeks, you can have just one glass and save the rest for later!

Although some sommeliers may scoff at pouring their wine from a BiB, Can or Paper Bottle, alt format packaging is just a greener kind of container. If you put premium wine in them, premium wine comes out. Granted, you can’t put our wines in the cellar to age for your Grandchildren, but if you’re buying wine to drink within the next 6 months, alt format is just the ticket to enjoy your favourite tipple whilst making a smaller impact on the planet.